Privacy Policy

1. Introduction

DIRIGHT (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use the DIRIGHT website, application, and services (the “Service”). By using the Service, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, and password when you create an account
• Project Information: Project descriptions, photos, dimensions, location (zip code), home details, and other information you share during the AI interview process
• Payment Information: Payment card details are processed directly by Stripe, our third-party payment processor. We do not store your full card details on our servers
• Communications: Any messages or feedback you send to us

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, session duration, and interaction patterns
• Device Information: Browser type, operating system, device identifiers, and screen resolution
• Log Data: IP address, access times, referring URLs, and error logs
• Cookies: Session cookies for authentication and preference storage

3. How We Use Your Information

We use the collected information to:

• Provide, operate, and maintain the Service
• Generate AI-powered project plans and recommendations based on your inputs
• Process payments and manage your subscription
• Communicate with you about your account, projects, and Service updates
• Improve the quality and accuracy of our AI models and Service functionality
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations

4. AI Processing and Data Usage

Your project information, including descriptions, photos, and conversation data, is processed by third-party AI services to generate project plans. This data may be sent to AI model providers for processing. We do not sell your personal information to third parties. Conversation data and project information may be used in aggregate, anonymized form to improve the quality of our AI-generated recommendations.

5. Data Sharing

We may share your information with:

• Service Providers: Third-party vendors who assist in operating the Service (payment processing, cloud hosting, AI model providers, analytics)
• Legal Compliance: When required by law, subpoena, court order, or governmental regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred
• Protection of Rights: When we believe disclosure is necessary to protect our rights, safety, or property, or that of our users

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Data Storage and Security

Your data is stored on secure, encrypted servers. We implement industry-standard security measures including encryption in transit (TLS/SSL) and at rest, access controls, and regular security assessments. However, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain your account information and project data for as long as your account is active or as needed to provide you the Service. If you delete your account, we will delete your personal information within thirty (30) days, except where we are required to retain data for legal, accounting, or regulatory purposes. Anonymized, aggregate data may be retained indefinitely.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Object to or restrict the processing of your personal information
• Request portability of your data
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at the email address provided below. We will respond to your request within thirty (30) days.

9. Cookies

The Service uses essential cookies for authentication and session management. These cookies are necessary for the Service to function and cannot be disabled. We do not use advertising or tracking cookies. By using the Service, you consent to the use of essential cookies.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will take steps to delete it promptly.

11. Third-Party Links

The Service may contain links to third-party websites or services (e.g., retailers, payment processors). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Service following changes constitutes acceptance of the updated policy.

13. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us through the Service or by visiting our website.